As part of WisconsinEye's new series "Made in Wisconsin," videographer Paul Schmidt traveled to Park Falls to tour the St. Croix Rod Company manufacturing facility on March 31, 2008. St. Croix Rod Company designs and manufactures a variety of fishing rods for fly fishing, spinning and casting, salwater, and ice fishing. Jeff Schluter, Vice President of Sales and Marketing speaks about the company, and Steve Strehlow, Human Resources Manager leads a detail tour of the manufacturing facility.